Asics Japan

Asics is a Japanese business that began officially matters September 1, 1949 under the Onitsuka of name Co., Ltd. His founder - Kihachiro Onitsuka - established the store in Kobe, Japan. Onitsuka had a mission. It wanted to use sports to rehabilitate the youth grows to the Japan following Second World War. Kobe, Japan poorly had been destroyed by B-29 plastiqueurs March 17, 1945. The assault had for result the death of 8,841 civil and the destruction of 21 percent of the urban sector.
Onitsuka had not experience doing the shoes when it decided to begin his own business but this experience lack did not cool his ambition. Onitsuka Co., Ltd. was the first Japanese business to conceive basketball shoes. The legend has it that the soles of these shoes of basketball were inspired by the cups of suction of a pieuvre that Onitsuka Co., Ltd. ate in a salad. In 1951, Onitsuka Co., Ltd. continued to develop the first shoes of volleyball of the country. Soon the business of shoe tested the international success and becomes even a popular choice among the athletes to the Olympic Games.
One of the most of the legendary histories surrounding the Asics marks is his relation to the marathon racer Abebe Bikila. Bikila, that was Ethiopia, was in the habit of current marathons barefoot. The 1960 Olympic Games were not at exception Rome. Bikila won the race in the time record world-wide, become the first African of black one to receive a Meddaille OF now olympic. Four years later, before the 1964 Olympic Games to Tokyo, Onitsuka decided to have a word with Bikila. It convinced the marathoner to carry a light pair of shoes of Onitsuka with the airiness holes to keep the foot soles cool. Bikila decided to take Onitsuka in top his offer. It won the marathon in the time record world-wide and became the first athlete to win olympic gold in the marathon two Olympic Games in row. The relation between Onitsuka and Bikila remained, and when past Bikila far Onitsuka donated a million dollars to Unicef in the memory of Bikila.
The this was not until 1977 that Onitsuka Co., Ltd. became Asics. The new name of business is an acronym that represents, "sana of animate in corpore sano". This Latin sentence translates to, "a solid spirit in a solid body". Asics continued to be a favorite one among the olympic athletes through the twentieth one and in the 21st century. Their line of current shoes is considered to be one of the better one in the world.